編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-604-063 | Flextronics International, Ltd. | Huckman, Robert S.;Pisano, Gary P. | Operations management | Marketing Management( aa ) |
2 | 9-604-081 | Zara: IT for Fast Fashion | McAfee, Andrew;Sjoman, Anders;Dessain, Vincent | Operations management | Marketing Management( aa ) |
3 | 9-609-089 | Upgrading the Economy: Industrial Policy and Taiwan''s Semiconductor Industry | Shih, Willy;Wang, Jyun-Cheng | Operations management | Marketing Management( aa ) |
4 | 9-609-043 | Intel NBI: Intel Corporation''s New Business Initiatives (A) | Shih, Willy;Thurston, Thomas | Other | Marketing Management( aa ) |
5 | 9-703-427 | Intel Corp.--1968-2003 | Casadesus-Masanell, Ramon;Yoffie, David B.;Mattu, Sasha | Other | Marketing Management( aa ) |
6 | 9-710-433 | Qualcomm Incorporated 2009 | Yoffie, David B.;Hagiu, Andrei;Kind, Liz | Other | Marketing Management( aa ) |
7 | 9-712-423 | HTC Corp. in 2012 | Yoffie, David B.;Alcacer, Juan;Kim, Renee | Other | Marketing Management( aa ) |
8 | 9-715-421 | Mobileye: The Future of Driverless Cars | Yoffie, David B. | Other | Marketing Management( aa ) |
9 | 9-715-467 | Qualcomm Inc., 2009-2015 | Yoffie, David B. | Other | Marketing Management( aa ) |